Ashley Smith Lookbook | Spring '15

Introducing the second RVCA x Ashley Smith signature collection for Spring 2015.

"For my second collection I wanted to showcase how big a part denim plays not only in my life, but most of our lives. I've always been keen on a denim look and love how versatile it is, functioning as both workwear and fashion. It's the easiest material to take from day to night, casual to statement piece. I feel most at home in denim." - Ashley Smith

Ashley is continuously inspired by 70s music and culture. The color palette in this collection is a direct reflection of this with the contrast stitch detailing and muted tones. Growing up in Texas, she felt instinctively inspired by iconic Americana, a style that feels close to home. For her hand drawn t-shirt, she gathered inspiration from typography based artists and chose a record to represent how impactful music from the 70s era was in her life. Enjoy the Collection.

Photography by Jason Lee Parry


Introducing the new RVCA x YG collaboration exclusively available at RVCA.com and PACSUN. For our latest collection RVCA Founder PM Tenore has teamed up with long-standing friend YG to create a collection inspired by the city of Los Angeles and YG's personal taste. Photographed in Venice, CA by Mike Miller.

SWIM | Spring '15 Lookbook

Take A Trip Out West: RVCA Women's Spring '15 Swim Collection. There is a certain something about California, a certain culture that is intoxicating and inspiring. Trip out on our collection of California cool with a little dose of psychedelia this season. Video: Chad Huff, Photographer: TK Anderson, Model: Amanda Pizziconi at Industry Models.

Benjamin Jean Jean x Desillusion Lookbook

RVCA proudly presents an exclusive collaboration with Desillusion Magazine and French ANP Artist Benjamin JeanJean. Originally conceived in 2013 the collaboration began by creating a small batch of unique, hand designed surf boards featuring over 90 tattoo inspired artworks drawn and shaped by Benjamin JeanJean with a heavy emphasis on repetition and accumulation. We are happy to announce the extension of this project, culminating in a full clothing line collection. Photography by Pierre David, Video by Pierre David & Nathan Foster, featuring Beau Foster & Eleonore Remondiere.

Andrea DoSouto | Permanent Vacation

“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard"

I got the idea of shooting this series one day thinking about how many different types of women I get to meet during my travels through Europe in the summer. In such small territory its no more than 1 or 2 hours on plane to jump from one country to another and I am constantly amused with the architecture and different little things about each city. I think the beauty of the human race comes from the diversity, where it gets colorful and interesting. Sometimes fashion gets too stereotyped, flawless and far away from those who it’s directed to, so it’s not easy to identify with a brand.

I get to meet a lot of people traveling and I thought to make the sessions a little time with friends from all over while assisting the skate contests in different cities. Some of them were models, some not, just charming or interesting souls. It became really good and fun to shoot and share stories with such different women, backgrounds and daily lives. It gives you a better idea of us as gender and how we face our different realities and necessities.

Words & Photos by RVCA Advocate Andrea Dosouto.

RVCA Womens | Holiday 2014 Lookbook

Juxtapose – an ever–present nod to the past with an imaginative gaze to the future creates a juxtaposition of influences that is an unparalleled expression of this moment in time. Holiday 2013 is inspired by the uniques combination of the zeitgeist of past decades with the ever–evolving modern world we live in today... A balance of opposites: organic and synthetic, feminine and masculine, modern and vintage. Featuring Raina Hein photographed by Joe Toreno.

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